PAVE (Peers Against ViolencE), a program of REACH Beyond Domestic Violence, focuses on community engagement to prevent dating abuse. The website is a part of a larger campaign directed towards teens so it needed to be fun, dynamic, and easy to use.
Sliding transparent lines and the fading ostrich and link titles subtly indicate to a web-savvy teen audience there's more to the bar than meet the eye. Content on each page is peppered with linked information so teens can easily follow their interests. Teens also wanted a way to share information with peers so we included a share button to link to their social network sites and a toolkit of printable materials under each topic. The site is easily editable so agency staff can keep the website up to date with event information and resources.
Check out the site in action or see more from the PAVE campaign.